An Intention Needs a Time
A product film showing how the Ritual Planner finds a time for a working, from the first intention to the available dates.
- Year
- 2026
- Client
- Magick Companion (own product)
- Role
- Concept, direction, code, sound
- Medium
- Motion film, rendered from code, synthesized score
- Format
- 9:16, organic Reel, 20 s
The brief
The Ritual Planner turns a keyword into a working and finds the windows when day and hour belong to its current. That is a flow of five screens, and a Reel has twenty seconds.
The idea
Three screen moments of two bars each, every tap landing on a downbeat: name the working, set what must align, find its window. The last card holds while a spotlight walks across date, time and ruler.
Inside the film
The hook is a sentence from the product’s own website.
One tap on “Invocation”. A real recording from the simulator, nothing saved.
“What must align?” Day and hour, then the summary card.
The search returns real windows from the app’s own astronomy API.
The finished film
A twenty-second vertical film, with screen recordings and taps timed to eight bars at 96 BPM.